About this estimate
Tulsa uses the same reporting platform. Population estimates require Tulsa field calibration. Reach, delivery, spend and CPM report this campaign’s measured activity.
This is an estimate, not a live census. Check the reading’s time when interpreting changes. Updates do not necessarily represent arrivals.
ESTIMATED ADS PER PERSON
Total RevFirma exposure across all our advertisers on Facebook Feed, Instagram Feed, Facebook Stories and Instagram Stories.
Awaiting observations
Awaiting daily readings
An estimated average across people represented by this campaign. Individual exposure varies; this does not track what a particular person saw.
Connect in Presence & Network to track a goal.
Sensor frequency
Connect to view sensor readings
| Sensor | Impressions | Reported reach | Frequency |
|---|
Frequency is per reached Meta account for each sensor, across its delivered placements. Sensor audiences overlap, so these averages are not added together.
Daily exposure history
| Date · CT | Est. ads/person |
|---|
AUCTION POSITION
Reported spend per 1,000 delivered impressions
Observed Meta settings
Awaiting delivery
Configured budget is separate from actual spend
Awaiting the paid-cost trend
Today compared with the preceding seven completed calendar days
Awaiting the latest delivery interval
Connect for budget utilization
Awaiting observations
Paid cost and delivery by day
| Date · CT | Paid CPM | Impressions | Spend |
|---|
Bid settings by active ad set
Recorded bid-cap changes
A cap change records our action. Compare it with subsequent cost and delivery to evaluate the response.
How auction pressure is assessed
The bid cap controls how high we allow Meta to bid for the selected optimization goal. Paid CPM measures what delivered impressions actually cost. A daily budget guides spending over the day.
Rising paid CPM, changes in delivery and cap adjustments can indicate auction pressure. Audience mix, placements, creative quality, objectives and time of day can also move the price. Today’s partial-day comparison is descriptive.
Meta’s auction considers the bid, predicted action rate and ad quality. A higher cap alone does not establish that another advertiser was excluded.
- 01 · Observe
- 02 · Interpret
- 03 · Recommend
- 04 · Act within permission